As a security company, diversifying your service offerings is key to continued growth and success. One area that presents significant opportunities is building security services. By providing dedicated security personnel and solutions for residential, commercial, and industrial properties, you can tap into a steady stream of recurring revenue. In this comprehensive guide, we'll explore the benefits of adding building security services, what's involved in getting started, and operational considerations to ensure a smooth expansion. Let's dive in!
There are numerous advantages to offering building security as part of your service portfolio:
Unlike one-off event security or short-term site protection, building security typically involves long-term contracts. This translates into predictable, recurring monthly income for your business.
When you have an established presence at a property, it opens the door to cross-selling additional services like mobile patrols, access control systems, video surveillance monitoring, and more.
The demand for building security tends to be relatively stable, even during economic downturns. Properties still need protection, making this a reliable revenue source.
You can create comprehensive security packages tailored to different property types, bundling services like manned guarding, patrols, alarm response, visitor management, and more.
If you're convinced of the potential, here are the key steps to begin offering building security services:
Take stock of your existing resources – staffing levels, training programs, equipment, licenses/permits, and operational capacity. This will help identify any gaps to fill.
Understand the demand for building security in your area, the types of properties requiring these services, and the competitive landscape. This market intelligence will inform your service offerings and pricing.
Create tailored security packages for different property types like residential communities, office buildings, industrial facilities, etc. Clearly define service scope, staffing levels, technology used, and pricing models (e.g., hourly rates, monthly fees).
Depending on your location, you may need additional certifications or permits to legally provide building security services. Research the requirements and ensure compliance.
Spread awareness through your website, proposals to property managers, networking events, online advertising, and other marketing channels. Highlight your expertise and the benefits you offer.
As you expand into building security, there are several operational aspects to keep in mind:
You'll need efficient processes for scheduling security officer shifts across multiple building sites, ensuring adequate coverage at all times.
All security personnel assigned to buildings must undergo comprehensive training on your standard operating procedures, reporting protocols, customer service standards, and more. Consistency is key.
Invest in tools like guard tour tracking systems, integrated incident reporting software, and visitor management platforms to enhance operational efficiency and provide data-driven services.
Operating on third-party properties increases liability exposure. Review your insurance coverage, develop robust risk management protocols, and consider additional policies if needed.
Implement processes to regularly evaluate service quality, responsiveness, and client satisfaction. This feedback loop will help you continuously improve.
Determine competitive yet profitable pricing models based on factors like service scope, property size/type, staffing requirements, and technology deployed. Consider hourly rates, monthly fees, or a combination.
By carefully planning your expansion into building security services, you can diversify your revenue streams, tap into recurring income sources, and strengthen your market position. As with any new venture, there will be challenges, but the potential rewards make it a strategic growth opportunity worth pursuing.
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